Job description
Division: UPHE
Position: Marketing Manager, International
Reports to: Vice President of Marketing, International
Location: London
DIVISION PROFILE
NBCUniversal is a leader in providing entertainment programming to the US and international marketplaces. The International Television division is responsible for the distribution of NBCU’s film and TV product to television and new media customers in all markets outside North America. Within International Television, the International Digital Distribution team has specific responsibility for growing distribution in these markets, including managing on-going customer relationships to maximise revenue.
OVERVIEW
The UPHE International Marketing team is responsible for the planning and execution of multi-territory media campaigns to support the sale of digital product throughout a film’s life cycle including Premium Windows, VOD, and EST.
The Marketing Manager will be responsible for the consumer marketing activities for NBCUniversal’s filmed entertainment product through consumer facing marketing and supporting B2B efforts with local clients within their market(s).
KEY RESPONSIBILITIES
Brief and oversee multi-territory media plan and work collaboratively with local teams (if required) to ensure campaigns are nuanced and tailored for markets.
Manage local clients across a portfolio of territories: presenting upcoming titles, collaborating on in-market support, creating opportunities for Universal title promotion, and approve marketing materials developed by licensees.
Support transactional market growth with a focus on Latin America and European markets.
Represent Universal on any industry bodies and trade-wide initiatives within the managed territories.
In tandem with creative and brand teams in Los Angeles HQ, develop, localise, and seek approval for campaign creative as required by media plan.
Align Marketing and Account management to define strategic opportunities and priorities for titles and key account support.
Work collaboratively across business units, e.g., Theatrical, consumer products, physical licensees, and brand / franchise teams to maximise lifecycle opportunities of managed titles.
Collaborate with Social/Influencer leads to determine wither budget permits activation.
Assist in the briefing of PR campaigns to agencies as required.
Align with Trade Marketing across key local and multi-territory customers and work closely with Creative Services for delivery.
Monitor campaign results closely and carefully manage media agency to deliver in-line with plan.
Deliver campaign post campaign wrap-up and contribute to film maker presentations.
SKILLS AND EXPERIENCE
Essential
Language skills highly desirable – specifically Spanish (inc. Latin American Spanish), or Portuguese.
Familiarity and interest in the business of entertainment and, specifically, digital media and content distribution
Experience marketing and leading product releases across multiple geos
Previous experience at a studio, label, or digital platform
Previous experience in media, marketing account management, or business development - preferably with an analytic focus
Strong commercial acumen, proven track record of driving revenue
Excellent written/oral communication, coordination skills, and attention to detail
Strong interpersonal and influencing skills
Ability to work cross-functionally with diverse team
Experience in building and maintaining key multi-territory customer relationships
Ability to handle short deadlines/turnarounds and multiple competing priorities
Flexibility of working hours (interaction with teams in the UK, USA, and Asia)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.