Senior Go-to-Market Marketing Manager - Retail and Consumer Services

Join our hybrid UK-based team as a Senior Go-to-Market Marketing Manager – Retail and Consumer Services. This EMEA-oriented position requires a professional ready to develop and steer the marketing direction that powers expansion across EPAM's Retail and Consumer Services division and its principal verticals.

Serving as the go-to marketing partner for leadership across Retail and Consumer Services and Sales, you will transform evolving market conditions, client demands, and EPAM's core competencies into a standout go-to-market plan aimed at elevating brand presence, driving demand, and accelerating growth in pipeline and revenue.

Working hand-in-hand with numerous groups — including Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing, and Operations — you'll link what Consumer Services clients require, where EPAM stands apart, and the pathways for bringing those advantages to market.

Responsibilities

• Formulate the comprehensive marketing direction for Retail and Consumer Services, addressing long-term goals, messaging around value, priority audiences, and paths to expansion
• Reshape findings drawn from markets and customers into concrete marketing initiatives guided by current trends, purchaser priorities, and rival activity
• Develop unique industry perspectives and storylines that link what EPAM offers to challenges clients encounter and openings within the market
• Work alongside business and sales leaders to ensure marketing targets and measurement tools stay connected to larger growth objectives
• Accelerate pipeline momentum and shorten sales cycles through unified efforts supporting key accounts, major transactions, and opportunities to cross-sell
• Establish and execute the lineup of Retail and Consumer Services offerings by spotting priority solutions and managing their introduction
• Direct cohesive go-to-market activities across thought leadership content, promotional campaigns, account-based marketing, digital platforms, and live events
• Forge cooperative initiatives with alliance partners to tap into broader ecosystem possibilities for marketing and demand creation
• Generate resources for sales teams, senior-level playbooks, and thought leadership materials that bolster EPAM's reputation within the industry
• Introduce a measurement-based framework for gauging results, sharpening campaign effectiveness, and assessing marketing return on investment

Requirements

• Ten-plus years working in B2B go-to-market strategy, industry-focused marketing, or solutions marketing within technology services, consulting, or related industries
• Comprehensive understanding of the Retail and Consumer Services space, encompassing knowledge of market changes, omnichannel behavior, customer experience concerns, and catalysts behind digital transformation
• Established ability to translate business strategy into tangible marketing initiatives with quantifiable results
• Proven experience crafting positioning statements, value propositions, and messaging tailored to industry needs for complicated offerings
• Experience managing integrated efforts that combine content development, thought leadership, ABM, digital tactics, events, and partner collaboration
• Poised executive demeanor with the ability to function as a dependable advisor to senior leaders in business, sales, and client relationships
• Capability to direct cross-functional teams operating within a global matrix and drive results without formal reporting authority
• Working knowledge of technology ecosystems, including major cloud providers, independent software vendors, and important strategic alliances
• Combination of big-picture strategic ability and strong follow-through, driven by evidence-based decisions
• Well-developed abilities in communicating, delivering presentations, and building relationships with stakeholders

Benefits

• EPAM Employee Stock Purchase Plan (ESPP)
• Protection benefits including life assurance, income protection and critical illness cover
• Private medical insurance and dental care
• Employee Assistance Program
• Competitive group pension plan
• Cyclescheme, Techscheme and season ticket loans
• Various perks such as free Wednesday lunch in-office, on-site massages and regular social events
• Learning and development opportunities including in-house training and coaching, professional certifications, and courses
• If otherwise eligible, participation in the discretionary annual bonus program
• If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program