Sales and Marketing Manager

The key responsibilities include, but are not limited to:

Our People

• Delights our customers by delivering service excellence and demonstrating behaviours in line with our vision and values.
• Engages with our customers and acts as an ambassador for Young’s.
• Takes ownership for dealing with customer queries and complaints in a professional manner.
• Supports their team members and communicates well with the whole team, front and back of house.
• Deals with enquiries, bookings and requests in a timely and professional manner whilst actively promoting the business, maximising turnover and delivering service excellence.
• Takes ownership for their own development and is willing to learn new skills and explore opportunities to continually improve and progress.
• Attends central sales training when required.

Our Offer

• Assist the General Manager in identifying potential opportunities, packages and menus to maximise sales and enhance the customer experience.
• Proactively drive booking enquiries for social and corporate occasions, through proactive outreach, marketing, networking and building relationships.
• Drive sales for key seasonal campaigns as required by the site (Summer parties, Sporting events, Christmas)
• Drive sales through digitally marketing the business; sending sales driving mailers and engaging social posts
• Maintain industry awareness to understand the competitive market and takes appropriate action to ensure own pub stays ahead in the marketplace
• Understands our customer needs (occasion, budgets, expectations, confidence, trust) and actions appropriately
• Maximises sales by best use of all areas of the business, identifying opportunities and time slots to increase pre-booked sales and driving spend per head

Our Processes

• Through the effective use of business processes and systems, manage business performance against financial targets and standards set out my GM
• Develops and implements an ongoing strategy and quarterly sales driving marketing plan to maximise private hire opportunities and customer engagement
• Supports and delivers pre and post shift briefings to ensure effective communication of all parties and events
• Manages use of the tills and handling of deposits in line with company standards
• Maintains an ongoing sales plan and evaluates activities to ensure they add to the profit of the business
• Managing all inbound booking enquiries efficiently with maximum conversion through Collins.
• Drive spend through suggestive selling and pre sold packages / items for all parties and events
• Host face to face meetings and show arounds with customers
• Build new relationships and establish new business with customers and corporates to drive sales
• Plan and host events, driving reasons to visit and increasing footfall and sales