Product Marketing Manager

We are a fast-growing fintech company offering global payouts for freelancers and remote teams. We have more than 200 Corporate clients and 1000 contractors worldwide. Our mission is to simplify cross-border payments for businesses hiring international talent — making it easy, compliant, instant, and cost-effective.

As a Product Marketing Manager (PMM), you will bridge the gap between product development and the market — helping ensure that products not only meet customer needs but also succeed commercially.

1. Positioning and Messaging

• Develops clear, compelling messaging that communicates the product’s value.
• Defines how the product stands out from competitors (unique selling proposition).
• Creates the story that sales, marketing, and PR teams use to promote the product.

2. Go-to-Market (GTM) Strategy

• Plans and executes launches for new products or major updates.
• Coordinates across teams (product, sales, marketing, and customer success).
• Defines target audiences, pricing strategy, and launch campaigns.

3. Market and Customer Research

• Studies customer needs, behaviors, and feedback to guide product strategy.
• Monitors competitors, market trends, and emerging technologies.
• Identifies opportunities for product differentiation or expansion.

4. Sales Enablement

• Equips the sales team with product knowledge, sales materials, and pitch decks.
• Creates case studies, demos, and battle cards to help close deals.
• Trains sales reps on new features and positioning.

5. Performance Analysis

• Tracks KPIs such as adoption rate, retention, and campaign ROI.
• Gather feedback post-launch to refine marketing or influence product roadmap.
• Uses data to measure success of messaging, pricing, and GTM strategies.

• 5 years in successful tech startups or growing tech companies
• Fintech / Payroll / Payments / B2B SaaS experience is preferred.

Skills

• Market research and competitive analysis
• Strategic storytelling and communication
• Understanding how to create good design offerings
• Digital marketing knowledge and technical fluency
• "Jobs to be done" framework understanding
• Data analysis and performance tracking
• Copywriting and content strategy
• Fluent English

• Competitive base salary + performance-based bonuses (targeted on growth)
• A remote-friendly, flexible work environment
• The opportunity to shape a high-impact product in a rapidly growing market
• Professional development support and career growth opportunities
• Supportive team culture with a focus on ownership and growth